Ethos: the distinguishing character, sentiment, moral nature, or guiding beliefs of a person, group, or institution.
Our ethos at CLC Advisors is the exchange of ideas through art, film, music or dance so that the communication gap does not exist between international relations, business, or emerging markets. Coca-Cola’s Small World vending machine achieved that in Indian-Pakistani relationship during the recent launch that was captured in a short video and widely spread over YouTube. It is a illustration of the effect of how the combination of the arts can cross borders, grow or innovate brand recognition and sales in an industry sector, measure the neuroscience in human receptivity to brands, and create new global ecosystems.
From the science of understanding the human mind and condition to how a individual perceives information, consumes material goods, to purchasing decisions affecting economic markets, models creating and shaping developing markets, there are tipping points that exist in which points of social change can be directly measured and quantified. With these points, changes in philanthropic giving and new capitalist models are created by incorporating salient data points from both public and private sectors. By observing the growing shift in market share from the for-profit sector into the not-for-profit sector, social impact and financial products such as social impact bonds will continue to grow and open without borders in the impact investing sector where there is no other market for philanthropy.