Tag Archives: Best Practices

Why You Should Connect with Strangers on LinkedIn

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inclogo_smBy Cindy Chin, CEO, CLC Advisors, LLC

Last week, I had a chance to participate in a Twitter discussion with one of Inc.com’s contributing writers, Christina Desmarais. The discussion was about whether one should connect with strangers on LinkedIn, is it the best platform for networking, and what are the best practices in an increasingly “plugged in” world.

As an entrepreneur and person responsible for driving growth and business revenue, networking is vital to the success in small businesses and startups, especially in volatile economic markets. With advancements in technology and growth of social media, the ability to connect with others is literally within our hand’s grasp.

An interesting discussion ensued with Christina and some others on Twitter of all places (post-IPO $TWTR) and here is her article in Inc.com: http://www.inc.com/christina-desmarais/why-you-should-connect-with-strangers-on-linkedin.html#! As to whether or not connect with strangers on LinkedIn, the decision should rest on your business model, personal best practices, whether the timing is right (growth stages), and your bottom-line comfort level. There is no wrong answer to this proverbial question.

On a personal and professional note, Christina and I were introduced virtually after the transition of space shuttle Atlantis by my NASA Social colleague Jimmy Lin last year and we did connect through LinkedIn and on Twitter. To date, we have, thankfully, not spammed each other.

You can follow Christina Desmarais on Twitter at @salubriousdish and read her articles on Inc.com: http://www.inc.com/author/christina-desmarais.

Ethos

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Ethos: the distinguishing character, sentiment, moral nature, or guiding beliefs of a person, group, or institution.

Our ethos at CLC Advisors is the exchange of ideas through art, film, music or dance so that the communication gap does not exist between international relations, business, or emerging markets. Coca-Cola’s Small World vending machine achieved that in Indian-Pakistani relationship during the recent launch that was captured in a short video and widely spread over YouTube. It is a illustration of the effect of how the combination of the arts can cross borders, grow or innovate brand recognition and sales in an industry sector, measure the neuroscience in human receptivity to brands, and create new global ecosystems.

From the science of understanding the human mind and condition to how a individual perceives information, consumes material goods, to purchasing decisions affecting economic markets, models creating and shaping developing markets, there are tipping points that exist in which points of social change can be directly measured and quantified. With these points, changes in philanthropic giving and new capitalist models are created by incorporating salient data points from both public and private sectors. By observing the growing shift in market share from the for-profit sector into the not-for-profit sector, social impact and financial products such as social impact bonds will continue to grow and open without borders in the impact investing sector where there is no other market for philanthropy.