May 21, 2013
New York, NY – CLC Advisors, LLC is delighted to announce and welcome Leslie Cohen of IMG Artists and Helena Verellen of HV Global Marketing Consulting to the Advisory Board.
Leslie C. Cohen is the Chief Digital Officer & Managing Director of Technology Ventures at IMG Artists. In this role, she oversees all aspects of the development and launch of new technologies and digital strategies for artists and divisions. This includes the development of a B2B and B2C platform which provides operations management, marketing and e-commerce solutions, serving the global needs of artist management, artists and artists’ fans.
During her eighteen year tenure at Sony Music, Ms. Cohen led the company’s introduction of several new retail-based digital products and formats, including DVD, Blu-ray, and digital music cards. She oversaw the creation and launch of the Ariama classical music store, an online solution for the entire music industry that opened with catalogs from over 200 major and independent labels, offering more than 70,000 titles. She also oversaw the Sony Music Network branding initiative – working with major brands, advertisers and artists to offer a comprehensive approach to marketing with music.
Ms. Cohen was SONY BMG’s Senior Vice President of Global Alliances, with responsibility for the company’s campaign to develop new business models for its vast archives of long form video content, as well as its ongoing development new video content. From 2004 to 2006, she served as Senior Vice President of Business and Format Development, SONY BMG, in which capacity she helped to establish the company’s strategic direction for a wide range of high-end and consumer targeted audio visual products, including Super Audio CD and DualDisc. From 1994 to 2004 Ms. Cohen was Sony Music Entertainment’s Vice President of Business Development. During that time, she played a significant role in Sony Music’s launch of the DVD format.
Ms. Cohen holds a Bachelor of Arts in Communications from the University of Pennsylvania Annenberg School of Communications and a Masters degree of Business Administration from Yale University School of Management. She was a Member of the DEG (Digital Entertainment Group) Executive Committee and Board of Directors and Chair of its Developing Platforms Committee. Ms. Cohen also has served on the NARM (National Association of Recording Merchandisers) New Formats Committee.
Helena Verellen is a global marketing and media executive with expertise launching and promoting world-renown and start-up brands through innovative marketing and PR campaigns. She is the founder of HV Global Marketing Consulting with clients ranging from Womensphere, Blues No More to the CMO Club.
Most recently Helena was acting CEO of social start up enterprise Empowered By You where she devised and implemented the launch and marketing plan for the brand. Empowered By You donates 20% of its profits to the Seven Bar Foundation, which empowers women into business through microfinance.
Prior to that Helena was Vice President of the International Marketing Division of Sony Music Entertainment where she was responsible for the global marketing campaigns of premier artists such as Beyonce, Maxwell, Jennifer Lopez and Ricky Martin. Helena spearheaded the global marketing strategy for Shakira and is credited for being instrumental in breaking her internationally during which time she sold over 20 million albums, 10 million singles, received over 1 billion YouTube views and became the #5 most popular artist worldwide. Her experience as strategic marketing leader in the international market place ensured that at 85 years old Tony Bennett had his biggest international album ever.
Before joining Sony Music Entertainment, Helena worked in London for seven years at the leading music public relations company LD Publicity where she worked on European PR campaigns for the Brit Awards (UK’s equivalent to the Grammies), The Rolling Stones, Tina Turner and Janet Jackson. She also organized all media and PR activities around the concerts for the 850th Anniversary celebration of the city of Moscow, Russia as well as the Millennium celebration in front of the Pyramids of Giza in Egypt.
Helena was born and raised in Antwerp, Belgium where she studied Applied Communications and moved to London, UK after her studies to start her career. She speaks 5 languages and has a passion for travel, photography and culture.
CLC Advisors, LLC CEO Cindy Chin says, “Both Leslie and Helena individually bring expertise in different areas of the music industry ranging from digital technology to global growth strategies and brand launches. Their combined tenure at Sony Music, IMG Artists, and subsequent endeavors in the non-profit sector along with personal artistic backgrounds are in the forefront of how the music industry can evolve into technology and global brands while making large-scale social impact. Their experience in working with world-class artists from classical musicians to pop and rock stars springboard the types of services and projects that CLC Advisors strategically expands and grows in our focus areas.
Leslie Cohen brings with her the talent and expertise on a large spectrum of B2B and B2C platforms in which technology evolves at a rapid pace. Her broad knowledge and understanding of building new ventures will be critical in social impact projects, technology, and ventures that CLC Advisors works with.
Helena Verellen has been a tour de force in launching both brands and world-class artists at the top of their careers. Start-ups and entrepreneurial ventures are often driven by the talent behind the ideas and she knows talent very well. In addition, she has launched brands during times of global transition from the entry of Russia into the free market economy to idea launches in the Middle East. Helena will bring her high-profile global experience, timing, and experience that is hard to match.
We are delighted to welcome both stellar women onto CLC Advisors, LLC Advisory Board and look forward to strategic growth and large-scale philanthrocapitalistic impact in emerging markets.”
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About CLC Advisors, LLC
CLC Advisors, LLC is an independent management consulting firm that specializes in marketing, brand, and business development strategy to build help businesses upward by moving creativity and innovation forward.