September 27, 2013

Geneva, Switzerland – CLC Advisors, LLC CEO Cindy Chin was invited to CERN Tweetup on Friday, September 27th, an event where a select few people from around the world had the opportunity to take a private tour of CERN and share their experiences with their followers on Twitter.

The participants were hand picked from almost 100 applicants and hailed from seven countries and a wide range of careers – from scientists and engineers to designers and filmmakers. The successful applicants were all active Twitter users with followings on social media beyond their friends and family, and who had expressed a sincere interest in CERN science.

The group of 12 citizen journalists visited CERN’s Large Hadron Collider (LHC) tunnel where the Higgs boson was discovered in July 2012, toured CERN’s LHC Data Center with Oliver Keeble had coffee with theoretical physicist John Ellis, lunch with CERN physicists Steven Goldfarb of the ATLAS Experiment, Achintya Rao of the CMS Experiment, and CERN internet pioneers Ben Segal and recent Internet Hall of Fame inductee François Flückiger. The evening included an invitation to European Researchers’ Origins Night 2013 and concluded with a visit to the AMS Experiment.

Photo credit: Vee Ladwa

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Media contacts:
CERN Tweetup, social.media@cern.ch
CLC Advisors, LLC, press@clcadvisors.com

About CERN
At CERN, the European Organization for Nuclear Research, physicists and engineers are probing the fundamental structure of the universe. They use the world’s largest and most complex scientific instruments to study the basic constituents of matter – the fundamental particles. The particles are made to collide together at close to the speed of light. The process gives the physicists clues about how the particles interact, and provides insights into the fundamental laws of nature.

The instruments used at CERN are purpose-built particle accelerators and detectors. Accelerators boost beams of particles to high energies before the beams are made to collide with each other or with stationary targets. Detectors observe and record the results of these collisions.

Founded in 1954, the CERN laboratory sits astride the Franco-Swiss border near Geneva. It was one of Europe’s first joint ventures and now has 20 member states. For more information about CERN visit: http://home.web.cern.ch/about

About CERN Tweetup
CERN Tweetup is a social media event where visitors come for a special tour and use the social media platform Twitter to talk about their experience in real time. A handful of @CERN Twitter followers was invited to come to the laboratory for an unforgettable day to visit the following:

• See a behind-the-scenes preview of CERN, the European Laboratory for Particle Physics, before it opens its doors to the public on Saturday 28 and Sunday 29 September.
• Take part in an exclusive tweetup visit of the Large Hadron Collider tunnel, 100 metres underground.
• Enjoy lunch with CERN physicists in the laboratory’s restaurant.
• Tweet from where the World Wide Web was born.
• Talk face-to-face with the researchers exploring the properties of the Higgs boson, as part of the European Researchers’ Night activities.
• Be part of the audience of the Origins2013 show in CERN’s impressive Globe of Science and Innovation.

For more information about CERN Tweetup visit: http://home.web.cern.ch/cern-people/updates/2013/10/cern-tweetup-draws-citizen-journalists-across-globe

About Origins 2013, A European Researchers’ Night
Featuring the scientific breakthroughs of the century and the scientists behind them. CERN announced the discovery of a new particle, confirmed to be the Higgs boson in July 2012, responsible for the origin of particles’ mass. In March 2013 the unprecedented resolution provided by the instruments installed onboard ESA’s Planck satellite, has revealed unexpected fluctuations in the temperature distribution of the primordial radiation of the Big Bang, providing an unprecedented insight into the origins of our Universe and a new picture of its composition today. Planck is painting a new picture of the Universe that is pushing the limits of understanding current cosmological theories telling the story of our Origins, from a sudden expansion of space, 13.7 billion years ago.

Thanks to these discoveries, researchers have made progress towards solving some of the most profound mysteries of the Universe we live in. With Origins we want to celebrate the thousands of researchers who are finally harvesting the fruit of their research with such amazing achievements.

For more information about Origins 2013, A European Researchers’ Night event visit: http://www.origins2013.eu

About CLC Advisors, LLC
CLC Advisors, LLC is a management consulting firm that focuses on marketing, brand and business development strategy to build business ventures and innovation. Whether it is through thorough analysis, streamlining or restructuring for our clients’ needs, we are dedicated to finding solutions for traditional business models or expanding into the growing arenas of philanthropy venture capital and social impact.