March 11, 2015
New York, NY – “We are delighted to learn that CERN, the European Organization for Nuclear Research, was awarded the Best Swiss Twitter Page 2015 at the worldwebforum in Zurch, Switzerland yesterday. We are proud of our affiliation with CERN and the honor to visit the CERN campus since #CERNTweetup in September 2013 and TEDxCERN in 2014.” says CLC Advisors, LLC CEO Cindy Chin.
Nicholas Muldoon, Agile coach at Twitter, selected CERN from a list of 10 Twitter accounts, ranging from tourism to luxury brands to sports personalities. He presented the award to Kate Kahle, CERN’s social media manager and James Gillies, CERN’s head of communication.
“I chose the @CERN account for a number of reasons,” explained Muldoon. “The most significant thing for me was that @CERN is bringing people around the world into one of the greatest explorations of our universe, and doing it in a very social media savvy way.”
“We’re thrilled to receive this award today” said Kahle in her acceptance speech. “The World Wide Web began at CERN and today’s conference shows just how far it has come. Social media has been a fantastic way for CERN to share our curiosity-driven research with the world, to excite people about the great science taking place at the laboratory.”
This award follows a report in 2013 that named CERN the most effective international organization on Twitter. In 2014, the @CERN Twitter account passed the 1 million followers mark and online audiences continue to grow on CERN’s social media platforms.
The laboratory is active on social media on Twitter in English(link is external) and French(link is external) as well as Facebook(link is external), Google+(link is external), YouTube(link is external), LinkedIn(link is external) and Instagram(link is external) and the CERN communications group works closely with Human Resources and the LHC experiments for additional social media channels, more details here.
At CERN, the European Organization for Nuclear Research, physicists and engineers are probing the fundamental structure of the universe. They use the world’s largest and most complex scientific instruments to study the basic constituents of matter – the fundamental particles. The particles are made to collide together at close to the speed of light. The process gives the physicists clues about how the particles interact, and provides insights into the fundamental laws of nature.
The instruments used at CERN are purpose-built particle accelerators and detectors. Accelerators boost beams of particles to high energies before the beams are made to collide with each other or with stationary targets. Detectors observe and record the results of these collisions.
Founded in 1954, the CERN laboratory sits astride the Franco-Swiss border near Geneva. It was one of Europe’s first joint ventures and now has 20 member states. For more information about CERN visit: http://home.web.cern.ch/about
About CLC Advisors, LLC
CLC Advisors, LLC is a management consulting firm that focuses on marketing, brand and business development strategy to build business ventures and innovation. Whether it is through thorough analysis, streamlining or restructuring for our clients’ needs, we are dedicated to finding solutions for traditional business models or expanding into the growing arenas of philanthropy venture capital and social impact.