CLC Advisors, LLC joins NASA Social to Welcome the Space Shuttle Endeavor to California

CLC Advisors, LLC CEO Cindy Chin is proud to be selected as part of the NASA Social to welcome the Space Shuttle Endeavour to NASA Dryden Flight Research Center at Edwards Air Force Base in the western edge of the Mojave Desert. The NASA Social will welcome space shuttle Endeavour to Southern California, where Endeavour is expected to arrive at Dryden on Sept. 19 and depart Sept. 20 for Los Angeles International Airport, where it will remain in a hangar until its transfer in October to a permanent home at the California Science Center.

NASA Social guests will have a rare opportunity to see the landing and departure of Endeavour as it rides piggyback on NASA’s 747 Shuttle Carrier Aircraft. Participants also will speak with experts, tour shuttle support vehicles and other NASA aircraft, and interact with fellow NASA social media followers, space enthusiasts and members of NASA’s social media team.

During the two-day event, NASA Social participants will have the opportunity to:

  • View the landing and departure of Endeavour as it rides piggyback on NASA’s 747 Shuttle Carrier Aircraft
  • Tour shuttle support vehicles and other NASA aircraft
  • Interact with fellow NASA social media followers, space enthusiasts and members of NASA’s social media team.
  • View and take photographs of Endeavour as it lands, stages and departs for Los Angeles

‎”There were over 2,000 people who registered for the NASA Social to welcome shuttle Endeavour to California and only 40 slots due to bus space and other logistics. The good news is that millions of people across the country will witness the shuttle flying overhead on its journey to to the West Coast.” – John Yembrick, Director of Strategic Communications, NASA

“I have always been a huge fan of the Space Shuttle since I was a child in school. I used to sketch the schematics of the shuttle and learned about astronomy from my father, who is a physicist and former microchip designer. The timing couldn’t be better with the movements in science, technology, green business and energy, and in the interest to combine private sector business and public government sectors, a huge focus in social impact and innovation. This is a wonderful once-in-a-lifetime opportunity to be a part of history where true innovation, dreams, and new frontiers were mere ideas and then realized.” – Cindy Chin, CEO

Case Study: Trash as Treasure – The Washed Ashore Project and Healthy Oceans

Art is a transformative experience that changes behavior and habits.
– Cindy Chin, CEO & Founder

The Washed Ashore Project is an educational, community art project and traveling exhibit that brings awareness to the pressing problem of marine debris in our oceans. Art is a transformative experience to change behavior and habits. The exhibit was showcased at The Marine Mammal Center in Sausalito, CA, but it didn’t have a clear marketing or fundraising strategy to take the next steps.

The Challenge
In August 2011, CLC Advisors, LLC partnered with Sullivan Street Designs, Productive Concepts International, and Senta Creative to create a global tour and to develop a branding and marketing strategy for The Washed Ashore Project. After a needs assessment and analysis of combined network partners and corporate sponsors, it was determined to launch a global awareness campaign and tour as part of The AC Healthy Ocean’s Project at The America’s Cup.

Specific campaign and launch strategy included:

  • Increase awareness visually in recycling and motivate behavioral changes through the art as a transformative experience.
  • Drive fundraising, branding and marketing using traditional marketing techniques and social media to attract new donor pools, government and corporate sponsors.
  • Inspire science and environmental reform in companies and individuals worldwide.
  • Promote art in this medium.

If successful, the campaign launch and tour would pave the way for Washed Ashore to build relationships, increase visibility, and raise funds on a global level.

Results

  • Funds were raised to support the Washed Ashore Project’s tour launch and raised awareness.
  • Procurement partners were acquired to help store and transport the art from Marin County to San Diego.
  • The global awareness campaign and tour was successfully launched at The America’s Cup World Series races in San Diego, CA from November 16-20, 2011, as part of The AC Healthy Ocean Project.
  • Engagement of global business leaders in finance, aviation, environment, and the military to support the launch in the Healthy Ocean’s Project at The America’s Cup in San Diego, CA.
  • The Washed Ashore Project exhibit was at The Chula Vista Center in southern California from December 2011-September 2012.
  • The Washed Ashore Project was highlighted at the Our Ocean Summit at the U.S. Department of State in September 2016.

About The Washed Ashore Project
The Washed Ashore Project is an educational community art project and traveling exhibit that brings awareness to the pressing problem of marine debris in our oceans. Art is a transformative experience. The global awareness campaign launched with the intent to change behavior and habits.