In the age of thought leadership that started with commercializing knowledge in management and strategy consulting to the halls of elite business schools, the concept of knowledge sharing is not new. But it has taken a life of its own in the social media realm. Even with the number of monthly active users that Facebook or Instagram has, there is no other platform like Twitter that has as much of our attention. Enter #VCTwitter.
Recently, when a group of startup founders, entrepreneurs, venture capitalists, and investors got in a room at Lowenstein Sandler’s Venture Crush FG its New York Offices to discuss branding and marketing, the topic of thought leadership came up.
I work at a VC. Do I have to be a thought leader? Or should I focus on building the fund’s brand?